Client: UNHCR
Role: Creative Direction
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Launch a digitally lead global Ramadan campaign that will drive donations and increase awareness of the refugee crisis and the UNHCR.
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Key insight: Refugees have fought to get where they are today. They have endured many impossible things to get to the UNHCR camps today. Their future is dependent on your kindness and donation.
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Campaign: Make a Future
Using instagram stories to create engaging content that our audience will interact directly with.
Using Twitter "touch to reveal" to reveal the unwritten future that you can impact.
Online articles will tell the story of refugees, and how they have come to be at the UNHCR. They will stop half way through leaving blank space before the message and call to action.
The same can be achieved through print utilizing blank space to shock our audience and remain memorable before calling them to action.
